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SEO (Search Engine Optimization) is the process of optimizing your website to improve its visibility on search engines like Google. It’s important because higher visibility leads to more organic traffic, which can result in increased leads, sales, and revenue for your business.

SEO is a long-term strategy, and results typically take 3 to 6 months to become noticeable. However, this can vary based on factors such as the competitiveness of your industry, the current state of your website, and the SEO strategies implemented.

On-Page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic (e.g., content, meta tags, and keyword placement). Off-Page SEO refers to activities outside your website that improve its authority and rankings (e.g., link building, social media marketing, and influencer outreach).

A Technical SEO Audit is essential to identify and fix issues that may hinder your website’s performance and search engine indexing. This includes problems like broken links, slow page load times, and mobile-friendliness, which can negatively impact your search rankings and user experience.

Google Analytics provides detailed insights into your website’s traffic, user behavior, and performance. By analyzing this data, you can make informed decisions to optimize your marketing strategies, improve user experience, and increase conversion rates.